THE Station Hotel is the latest city pub to embrace the growing demand for over 30s entertainment in Gloucester.
An online survey was started by Gloucester's evening economy action group, asking people how to improve city nightlife.
Live music and themed nights for the over 30s were the most popular choices.
New Station landlord Steve Wood, who moved from Eastbourne to take on the Bruton Way watering hole, hopes to tap into Gloucester's growing market.
"When I heard about the survey results, I was excited by the potential," he said.
"All the things that came up that people wanted are things that I have done in the past and are bringing in at The Station.
"I have been working in the entertainment business for 30 years and in hotels and pubs for the last five – so I've got a good idea of what people want."
Steve has started up an open mic night on Mondays, Salsa on Thursday nights and karaoke on Fridays.
Whenever Gloucester are playing away from Kingsholm, he will also be hosting live music at the venue. Although not exclusively for over 30s, The Station is hoping to attract people of that age group, ahead of younger revellers.
"We are open to anyone, but if any younger people come in I will tell them they must behave," added Steve.
"There is not much for the mums and dads to do in Gloucester so we will be the perfect place for them. If you want to have a pint and a chat, The Station is ideal."
Solo artist Tasha Phelps is performing live music tonight, entry is free.