ENGLAND footy fans hoping to jump on the World Cup bandwagon this summer will have to fork out £90 for the latest kit.
The over priced sportswear has been slammed by former players who claim the pricing policy is the latest example of football fans being ripped off by club and country.
Supporters said the price tag was even more outrageous considering that the manufacturer, Nike, launched the previous home kit only 10 months ago.
And there was disbelief over the justification for the shirt being so much more expensive than a £60 version that looks almost identical.
Nike said the £90 jersey had an enhanced “cooling technology”. But fans pointed out that it looks little more than some air holes in the material.
QPR midfielder Joey Barton said: “£90 for the new England shirt is taking the mickey out of the fans... Appalling.
“Football again allows commercialism to eat away at its soul.”
Ex-England star Stan Collymore also tweeted: “Unacceptable. You’ll hear the ‘extra tailoring, vents, climacool, hand sown crest by Yorkshire virgins’ excuse from the manufacturer. A joke. £90 is a rip off.”
A full child’s kit, including a player’s name and number on the shirt, will cost upwards of £80.
The new strip, which became available to order today, will be in shops from Wednesday.
England fans’ spokesman Mark Perryman said: “The prices are ridiculous compared to what they cost to produce.”
Nike, which said the kit was being made in countries such as Bangladesh, defended its actions, saying the £90 “match” jersey is the same one the team will wear at the tournament in Brazil which starts in June.