Wizards, elves, goblins, dragons and knights in armour will await visitors this weekend as Gloucester Quays has been turned into a mystical Hobbit-themed adventure.
Preparations are done and the streets are lined with bustling stalls ahead of the Festive Fayre.
Creatures will be milling among the crowds throughout the weekend bringing the blockbuster Peter Jackson movie to life.
Young wizards can enter the magical doorway if they dare, but where will it lead? To a world of music, entertainment and fun-packed festive activities.
The Festive Fayre will start tomorrow and run until Sunday. Tomorrow evening, the Magic, Myths and Movies event will start.
This will see mystical creatures and characters who have travelled far to celebrate the opening of Cineworld cinema. This will start at 6.30pm.
The Spectacular Free Wizard Show will then start at 7.30pm. This show will build to a “magnificent spectacle”, featuring a heady cauldron of lighting, sound and pyrotechnics led by a magical wizard. It promises to transport everyone into the realms of a fantasy world.
Throughout the weekend there will be plenty of traditional music and tasty festive food to enjoy. Just make sure you don’t wake the dragon.
A spokesman for Gloucester Quays said: “We are very excited about this weekend's three-day Festive Fayre event, it is definitely one not to be missed. To celebrate the launch of the brand new ten-screen state-of-the-art Cineworld cinema our iconic, annual Festive Fayre has taken on a unique mythical and magical theme. There will be over 80 stalls selling distinctive, artisan gifts and award-winning food and drink, plus delicious hot food-to-go and warming mulled wines and ciders.
“The entertainment begins with a parade of mythical creatures and magical characters cavorting and capering the length of Merchants Road, entertaining young and old with their madcap pranks, larks and antics, plus live music and entertainment. At the climax of the parade, the bearded Great Wizard emerges from the Shire Tavern opposite our brand new state-of-the-art cinema to welcome one and all with a spectacular grand finale of lighting, music, pyrotechnics and much more.”
The market will open from 10am tomorrow to 8pm, Saturday 10am to 7pm and Sunday from 10am to 5pm.