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Take a look around the new M5 motorway Gloucester Services

By The Citizen  |  Posted: April 26, 2014

  • The new M5 Gloucester Services (5)

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The new M5 motorway Gloucester Services is ready to put the county on the map.

Sarah Dunning, chief executive officer of Westmorland Ltd, which owns and operates the new service station, said Gloucestershire was the perfect choice to build the new £40million services.

“It is a phenomenal opportunity for businesses here,” she said.

Phase one on the northbound carriageway of the M5 is due to open on May 7, offering produce from 200 South West producers – 130 of which are from within a 30-mile radius of the site.

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Work has already begun on the southbound service station and is expected to open in May 2015 and will employ a further 150 people, in addition to the 150 already engaged on the northbound side.

Gloucester Services is like no other motorway service station in the UK, apart from Westmorland’s original business – Tebay in Cumbria.

You will not find any franchise businesses but a wealth of locally-sourced food and produce, all freshly prepared on site in a visually-stunning environment.

Two enormous stripped ash tree trunks cut from the Forest of Dean and hanging from the ceiling will greet visitors as they walk into the Cotswold stone-clad main building.

Grass covers the roof, blending into the surrounding Gloucestershire countryside.

Inside there is a large food hall, an expansive restaurant offering hot and cold food, as well as a children’s play area.

Open 24/7, hot food will be served from 6am until 9pm, with breakfast served until 11am.

Two tourist information points extolling the virtues of Gloucestershire feature, encouraging travellers to venture into the county.

“This is a project firmly rooted into the local community,” said Sarah.

“We see this as an amazing opportunity which, in many ways, will put Gloucestershire on the map.

“Being rooted here is very important.”

Oxfam estimates for every £1 spent on locally-grown food, £3 goes back into the local economy. For Gloucestershire that is a £7.8million annual boost.

£40million To build the two service stations.

£10million Benefit to charities over the next 20 years.

10,000 people estimated to visit on day one.

300 new jobs created across both sites.

265 car parking spaces plus 35 HGV spaces.

1000m2 of Cotswold stone was used in the project.

130 local producers involved from within a 30-mile radius of Gloucester Services.

4million people a year are expected to visit the services.

8 choices of freshly cooked main courses are among the food on offer.

A charitable trust serving Podsmead, Matson, White City, Quedgeley, Tuffley and Stonehouse will benefit to the tune of £10million over the next 20 years.

Charities including Play Gloucestershire, the Nelson Trust and the St James City farm are set to benefit from the new venture.

A proportion of the profits from the business will be ploughed back into the local community as part of the deal struck between Westmorland and the Gloucestershire Gateway Trust.

Mark Gale of the GGT said: “It is fantastic to see it opening. The vision came from the local

communities – it really is a great opportunity for Gloucestershire.

“We have the equivalent of the entire population of the UK passing by the back of Matson on the motorway but bringing

no benefit to the community.

“Now we have hundreds of new local jobs and an opportunity to showcase Gloucestershire to the rest of the world.”


Gloucester Services roll of suppliers:

Of the 200 produce suppliers to the new Gloucester Services, 130 are from within a 30-mile radius and a further 70 from the South West, including:

Eggs – John KIng, Abbotswood Farm

Beer, cider – Battledown Brewery

Biscuits, cakes – Beau’s Bakehouse

Cold drinks – Bensons

Cold drinks – Bottlegreen

Spirits – Brennon & Brown

Growers – Castle Fruit Farm

Cheese – Cerney Cheese

Cheese – Charles Martell & Sons

Deli counter – Cinderhil Farm

Chilled foods – Coln Valley Smokery

Patisserie – Contemporary Cake Designs

Beer, cider – Corinium Ales

Beer, cider – Cotswold Brewing Co

Beer, cider – Cotswold Cider

Beer, cider – Cotswold Finest

Soap – Cotswold Handmade soap

Beer, cider – Cotswold Lion Brewery

Biscuits, cakes – Cotswold Meringues

Frozen foods – Cotswold Traiteur

Dairy – Cotteswold Dairy

Goods – Creed Foodservice

Tea & Coffee – Ethical Addictions

Chilled foods – Felce Foods

Drinks – Five Valleys Cordials

Fruit and veg – Gloucester Veg

Beer, cider – Gloucester Brewery

Cheese – Godsell’s Church Farm Cheese

Toiletries – Green & Spring

Growers – Hayles Fruit Farms

Ice cream – Hillbrooks Ice Cream

Beer, cider – Hillside Brewery

Bakery – Hobbs House Bakery

Grocery – Hudnalls Apiaries

Grocery – J Dickenson & Sons

Dairy – Jess’s Ladies

Cheese – Jonathan Crump

Grocery – Kitchen Garden

Jewellery – Little Sewing Society, Cheltenham

Eggs – Local Yolks, GL4

Beer, cider – Mayfields Brewery

Beer, cider – McCrindle’s Cider

Beer, cider – Muddy Wellies

Deli – Native Breed

Dairy – Netherend Farm

Beer, cider – North Cotswold Brewery

Apple juice – Our Small Farm

Eggs – Overton Organic Eggs

Grocery – Paddock House

Deli – Plenty Pies, GL5

Growers – Primrose Vale

Grocery – Purely Pickled Eggs

Apple juice – Ragmans

Grocery – Relish the Taste

Fish – Samphire Fishmongers

Food – Severn & Wye Smokery

Meat – Severn Poultry

Cheese – Simon Weaver Organic

Accessories, jewellery – Stephanie Cole

Beer, cider – Stroud Brewery

Bags – Susie Fauks

Ceramics – Taena Pottery

Ceramics – Tara Jane Ceramics

Bakery – The Artisan Baker

Grocery – The Artisan Kitchen

Food – The Cotswold Pudding Co

Biscuits, cakes – The Hencha Company

Food – The Potted Game Co

Wine – The Three Choirs Vineyard

Beer, cider – Wickwar Brewing Co

Ice cream – Winstones Ice Cream

Dairy – Woodlands Farm

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  • GuttedArcades  |  September 08 2014, 12:32PM

    You are entitled to object to this development, Kay Powell, but please don't make things up. It did NOT get planning permission by pretending to be a 'shopping precinct or farmers' market'. It got planning permission as a motorway service area and the local produce/food hall/charitable donations/community development stuff were immaterial considerations in planning terms. It was not 'a cynical way to get around planning regulations'. They were all immaterial and irrelevant considerations. 'Someone very clever saw that there was a legal loophole in the wording of the law relating to motorway service areas.' No they didn't. There is no legal loophole in the wording of the law relating to motorway service areas, nor was one exploited. And, LordGagas, there were no bungs. Sorry to spoil all your conspiracy theories.

    |   1
  • LordGagas  |  April 30 2014, 10:39AM

    They don't like the truth Kay., greed greed greed.

  • Kay_Powell  |  April 27 2014, 5:05PM

    When I wrote 7,000 square metres, I must have meant the floorspace of the buildings. The actual area that will be covered by tarmac, buildings and other hard surfaces will be between 17 and 18 hectares. Farmers can sell their produce at farmers' markets. This is a motorway service area, not a shopping precinct or farmers' market. It was a cynical way to get around planning regulations. Someone very clever saw that there was a legal loophole in the wording of the law relating to motorway service areas, and now 25 hectares of countryside between Gloucester and the Cotswold escarpment is going to be developed.

    |   -43
  • Glosjen  |  April 27 2014, 11:41AM

    I think having service areas here that don't have the normal MD's, KFC, BK etc is a great idea, the jobs boost can only be a big plus, but I think there is very much a 'club' surrounding the whole venture, unless there is an option for small local businesses to get a foot in the door. I do worry why there are a lot of Breweries listed in the local suppliers, this is a motorway service area, not a pub, we should not be encouraging consuming alcohol in anyway there, I am surprised licencing allowed it, or is this where the 'bung' statement someone else made came from. Also as a 24/7 operation they should be providing hot food 24/7, many a time I have been travelling through the night, and welcome not food, a sandwich isn't going to satisfy the truck drivers who would use it, they will probably drive on to Strensham, Los this needs to be looked at again. In all I think it will bring something extra to the area :)

  • RWT1203  |  April 26 2014, 7:51PM

    Kay Powell it's wonderful having so many farms around, but where do Farmers get the chance to sell their local produce!

  • NibNobs  |  April 26 2014, 5:55PM

    Sarah Dunning (pictured) looks just like 'Bianca' off Eastenders!

  • GlosAnarchy  |  April 26 2014, 5:55PM

    Kay, I think their philosophy is great, then amount going into the local communities each year is great boost. Not all the jobs will be the best paid (cleaners etc). Most motorway services are a rip off charging massively inflated prices for what is basically just junk food! This adventure sounds as if they will be preparing fresh food on site every day of the week produced from local sources, this means a reduction in food mileage!

    |   -35
  • LordGagas  |  April 26 2014, 5:00PM

    Kay is right, the only winners are the farmer and the ones who got the bungs.

  • Kay_Powell  |  April 26 2014, 2:07PM

    Greenwash. Remember, this huge development is taking up 25 hectares of open countryside that was previously farmland, and the tarmac and buildings will eventually cover 7,000 square metres. There are now plans to build other developments nearby, including a hotel, so I've heard. Wait and see how the countryside will be further destroyed and degraded.

    |   -38
  • NibNobs  |  April 26 2014, 1:23PM

    Sadly for the new services most families in a hurry will be looking for McDonalds, Burger King, KFC, Subway, Costa, Starbucks or Dominos Pizza.