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Back our butchers said rapping Gloucestershire farmer Ben Morton

By The Citizen  |  Posted: February 19, 2013

"BUY WHAT YOU PAY FOR"   Ben Morton.

"BUY WHAT YOU PAY FOR" Ben Morton.

Comments (3)

YOUNG farmer Ben Morton believes you get what you pay for when it comes to meat.

Ben, who championed the county's food producers in his rap video GlosFarming, said it was vital shoppers supported their butchers.

It comes as yesterday Environment Secretary Owen Paterson was due to meet the supermarkets to find out how consumer confidence could be restored in the wake of the horsemeat scandal.

Farmer and butcher Ben who works at Hillworth Farm, near Tewkesbury, said: "It is important we back the butchers' campaigns because we know what goes in our meat and where it comes from.

"People go to places like Tesco and Lidl to do their shopping, while they get their toiletries and other food shopping and see a piece of pork and decide to buy it because it is convenient. My mum does it and it does wind me up.

"People buy what they pay for. If you look at the labels of these supermarket products you will see the bit where it says other, in the ingredients list, but do we actually know what that other is?"

Since the scandal broke, Iceland, Aldi, Tesco, Asda withdrew products for testing positive for horse DNA.

Ben said people's shopping habits would return to normal but people still needed to support local butchers.

"After a few months, you see, people will start buying these products again.

If we raise awareness we all need to be in it together, farmers and butchers. I want to be a butcher for the rest of my life so we need the custom," he said.

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3 comments

  • rednef1  |  February 19 2013, 1:06PM

    ....and doesn't he look nice in his young farmers' uniform!

    |   1
  • georgette2010  |  February 19 2013, 12:00PM

    I bought some sausages yesterday from the Deli in the Strand, pretty expensive, but probably the best sausages in the world!

  • Walker100  |  February 19 2013, 9:22AM

    One national supermarket chain sells sausages at £2 for 50. That works out at 32 pence for a pound of meat. With that 32 pence the grower, producer, transporter and seller have all made a profit. What on earth does anyone think is in those sausages?

    |   5

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