PEOPLE in Gloucestershire are backing their butchers as the horse meat scandal continues to grow.
In the latest twist to the saga, a veterinary drug is thought to have entered the human food chain in France from horses slaughtered in Britain.
Recent tests by the Food Standards Agency found traces of phenylutazone, or bute, in eight carcasses.
Charles Mann, chairman of the National Farmers' Union in Gloucestershire, said: "Supermarkets do have good links, so we can't disregard them, but butchers have better ones with the producers.
"We know where it comes from but I think it is very sad for the consumer."
Creese Bros High Quality Family Butchers in Hucclecote Road, Gloucester, is offering Citizen readers a special offer as part of the newspaper's Back Our Butchers campaign.
With our voucher, you can buy 1lb of mince and get another 1lb free.
Owner Rod Creese said: "We do mince which is part of the shoulder and of course it is very lean. The modern housewife wants meat and mince which is lean.
"In this day and age, people do not want to eat fat, therefore our meat is lean and does not have fat on it."
It was announced yesterday that supermarket Morrisons had seen an 18% rise in sales at its fresh meat counter in the wake of the horsemeat investigation.
Creese Bros has also noticed a rise in customers, particularly on Valentine's Day, when many people bought steak.
Rod said: "We know exactly what we sell and where it is from.
"People get what they pay for, they eat as cheap as possible, people cut corners, that is the way of life now.
"Obviously supermarkets are open 24 hours a day, where as we are not open as long as them.
"People don't like to come after work, when it is dark, cold and wet."
But Creese Bros are encouraging more customers to pay them a visit and get their traditional English meats from a reliable and local source.