It's hard to look past Christmas at the moment but New Year's resolutions for 2013 will be upon us in less than a fortnight.
Many of us will be pledging to get fit in the New Year, either to get rid of the festive excess or because they've been inspired by our nation's sporting heroics in 2012.
So if you're a budding Bradley Wiggins, a Jess Ennis enthusiast or even if you're determined to make 2013 a pound-shifting year, January 1st could be the time that you decide to make a go of it.
The fitness industry is in rude health and gyms will certainly be expecting to receive a flood of new memberships in the new year.
But there is also a growing change in the way we do exercise. The days of iron-pumping, sweat dripping workouts are becoming less popular and are being replaced with something a little more subtle.
Take for example a new gymnasium – the third within a stone's throw of Cheltenham Railway Station – which has just opened in the city.
Formerly a garage for performance cars, Trimnasium Fitness Centre is now up and running and helping fitness enthusiasts from across the spectrum get their engines running.
But at Trimnasium it's not about how much you can lift, or trying to batter the cardiovascular machines – treadmills, exercise bikes, cross-country skiers – into submission.
Rather it's about analysing what your body needs, what you are trying to achieve and then designing a package of exercise routines to ensure you reach your potential.
It's called functional fitness – the latest buzzword in the gym world. It focuses on building a body capable of doing real-life activities in real-life positions, not just lifting a certain amount of weight in an idealized posture created by a gym machine.
Adrian Mills, a former international judo player, is managing director at Trimnasium. He said: "We are changing people's views on what it means to be fit.
"Usually you go to a gym and you will see rows of people on the treadmills, in their own little world – but here we are creating a bit of a community, where fitness is fun as well as effective.
"This is about confidence building, educating and changing people's attitudes to fitness. People tend to go to gyms because they have to – we want people to come here and enjoy themselves."
Equipment and facilities at the gym include two 20 metre sprint tracks and a host of equipment used by the likes of football clubs Manchester United and Bayern Munich.
But Adrian says that customers should not be worried about costs: "This is a place where anyone of all ages and abilities can learn to train like an Olympic athlete.
"We have international coaches here who can pass on their knowledge and expertise from everyone from top athletes to Joe Public."
Visit our directory link for more information about Trimnasium http://www.thisisgloucestershire.co.uk/sport-and-leisure/health-clubs/trimnasium-fitness-centre/business-17082298-detail/business.html.