WORKERS in Eastgate Street, alongside councillors and volunteers, grabbed the scrubbing brushes yesterday to take part in a big clean-up of the area.
The call to arms was made as an incentive to help brighten up mucky shop fronts and empty buildings.
Other areas around the bowling green and Aviation Gardens were also given a spruce-up by young volunteers.
It is hoped the deep clean will help draw in visitors.
Councillor Jennie Dallimore, cabinet member for communities and neighbourhoods, said: "We have been working with volunteers from local businesses as well as our partners to undertake a deep clean of the Eastgate area.
"We hope this will improve the area's appearance and encourage footfall from more shoppers. The council has been working with its partners Enterprise to undertake a deep clean, and Gloucestershire Highways have been performing gulley maintenance.
"Businesses and volunteers have been joining together to tidy the frontages.
"Young Gloucestershire got involved by helping to clean up the area around the bowling green and Aviation Gardens.
"Businesses such as Asda and Wilkinson's have also been supporting the day by donating volunteers and equipment."
Staff from Fever and Butlers got stuck in and helped out with the big clean.
City council centre manager, Riaz Bhaiyat, said it was encouraging to see everyone pulling together for the same cause.
"Some areas were worse than others, but the shops and businesses that have been empty for some time needed a fair bit of work to tidy them up. The paintwork on a lot of the frontages had not been wiped down before, but that was all it took to make them look a bit smarter. A clean and tidy frontage will make businesses more attractive."