Never mind Neknominate - Newent Rugby lads are stepping up as real men with GymNominate.
Neknominate is a viral Facebook craze which sees people consuming large amounts of alcohol on video and then challenging their friends to do the same within 24 hours.
The challenges involve drinking disgusting and often dangerous substances including mouthwash and live goldfish mixed with large volumes of alcohol.
It has been linked with a number of deaths across the UK.
In Newent the craze has been taken up in a wholly more healthy fashion though with rugby players challenging themselves to sporting tests - with not a drop of alcohol involved as these two examples reveal.
The idea was started by Brett Gardner and has taken off a storm on Facebook.
Warning: Video contains a mild swear word and a man in a sporting jockstrap.
Fred Nottingham does GymNominate