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UB40 star's 21-year-old daughter launches natural beauty shop in Cheltenham

By EchoMichael  |  Posted: October 26, 2012

Rose Brown and John Tierney have opened their own cosmetics store in Cheltenham

Rose Brown and John Tierney have opened their own cosmetics store in Cheltenham

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ENTERPRISING young couple Rose Brown and John Tierney are hoping to bring a little more beauty to Cheltenham town centre after opening their own cosmetics store.

Boyfriend and girlfriend John, 24, and Rose, 21, who is the daughter of UB40 drummer James Brown, have just opened their PHB Ethical Beauty shop on Regent Street.

The shop, which has five staff, sells handmade cosmetics made from locally sourced 100 per cent natural ingredients.

All the products were designed by Rose, as was the packaging and company website, while John is the accounting brains of the operation.

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They launched their own range of handmade products in August, and the cosmetics are already available in eight stores around the world.

Rose said: "I've wanted to run my own business since I was a girl, and I love beauty products so it seemed perfect for me.

"Unfortunately, there is a lot of dishonesty about what goes into products in the beauty industry.

"But here we make it clear to people that the products are handmade and have 100 per cent natural ingredients."

The Regent Street store is their second, with the first opening in Birmingham in 2010, and they say they have been able to expand the business by reinvesting all the profits since they launched the venture.

Rose said: "We are very fortunate in that we are a family business, with John's parents helping, so we have been able to pool our money together.

"But we have had to make a lot of sacrifices – there's no social life and no shopping any more."

Rose says she did not tell her famous father about the business until the day before the first shop opened.

She said: "I did not want to be stereotyped as a girl who has only been successful because of her dad. I wanted to do it myself."    

Rose and John, who have been together for five years, both live in Birmingham and commute to Cheltenham to run the shop every day.

Rose said: "We decided to open the shop in Cheltenham because we completely fell in love with the area.

"We loved that it still has a strong history with a wealth of independent shops.

"Also, the Cotsworlds is renowned as an area of natural beauty, which fits in with our ethos as a company."

Rose said: "When we started in 2010 we were selling other company's products, and we had such a nightmare trying to find products that met our strict standards that we thought we would make them ourselves.

"We didn't know what we were getting ourselves, as it has taken a lot of work to design and produce everything.

"We launched the range in August this year and we now have one of the biggest collections of natural and vegan certified products in the world.

"We're just hoping to keep building the business and hopefully expand and employ more and more people in Cheltenham."

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  • uselesswonder  |  October 27 2012, 8:08PM

    good luck to you both with your new store. I'm sure there is a welcome for such a product in this area - body shop and lush are good but there's always room for another to up the competition.

    Rate   4
  • F10renb  |  October 27 2012, 7:10PM

    The negative comments are pathetic they really are.Its a shame that people have to jump to a negative conclusion like that "shes using daddy's fame and money" Its a ridiculous argument.The press choose the title, not her.Ive never understood why the unambitious have to prey and bully the ambitious like that and the first comment just backs this theory up going on about the unimportance of the UB40 drummer.wow really?first off this has nothing to do with Ub40 so bringing it up is just an obvious way to basically bully this girl ,second of all she has worked hard, shes put her time and effort into what shes doing and all you can talk about is her dad?REALLY?! why not pay attention to the fact this girl is trying to change the way we view beauty products? but hey, if you want to nitpick at this very charismatic young women go ahead im sure it will make you all better people..or not,whatever.

    Rate   2
  • mae1980  |  October 27 2012, 4:09PM

    I dare any of you, at 21 years old, to start and run your own business!! What were you doing at that age?! Getting drunk while 'studying' at uni? I bet you are also the first ones to moan about the 'youth' of today. Don't be so cynical and support a small, independant, new business, goodness knows we need new businesses!!!

    Rate   8
  • nikonman2010  |  October 26 2012, 4:27PM

    And im quite sure daddies put a few quid in saving it from the rape of the taxman, and why not

    Rate   -8
  • thomas1996  |  October 26 2012, 3:52PM

    Dr Hfrrrrr, it made me look at it. Not that'll I be going in to the shop though.

    Rate   -7
  • Dr_Hfrrrrr  |  October 26 2012, 3:38PM

    Umm...she says 'I did not want to be stereotyped as a girl who has only been successful because of her dad'....so why is the article headline 'UB40 star's 21-year-old daughter launches natural beauty shop in Cheltenham' why not '21-year-old launches natural beauty shop in Cheltenham'? Also, 'star'? The UB40 drummer? I'd defy anyone who hadn't read this article to name UB40's drummer. I doubt that several of the members of UB40 could name their drummer, let alone the general public.

    Rate   -12