THE Citizen's story on Saturday about the potential regeneration of Bakers Quay was good news.
If there are some big name occupiers showing genuine interest in a deliverable scheme, then I welcome it.
But, as owner of the site Dick Bishop himself says, we've been here before, so I'm not cracking out the Champagne just yet.
Bakers Quay has been competing in recent years with the Railway Triangle and the infamous Golden Egg for the title of Gloucester's worst eyesore.
Work on the Triangle is now well advanced and Aviva are looking seriously at what to do with the Golden Egg, so that leaves Bakers Quay.
When The Queen visited in 2009 to see the progress of Gloucester's regeneration, Her Majesty looked at Bakers Quay and said: "You've still got some work to do then."
When it was surrounded by a sea of dereliction and bordered by a road to nowhere, it didn't seem to matter so much.
But now Peel has invested north of £200million in the adjacent Gloucester Quays, including the latest phase of the new cinema and restaurant, and the inner relief road and South West Bypass are both complete, Bakers Quay sticks out like the proverbial sore thumb.
I don't deny that this is a difficult site to deal with.
There are some important listed buildings which are in poor condition and will be expensive to bring back into use.
The scale of the site is such that tens of millions of pounds of investment will be needed for a comprehensive development – which is what it must be. Peel have done the hard yards in creating an attraction in this area and supporting it through the tough times, so they've made the job of regenerating Bakers Quay slightly easier.
People have asked me why the city council hasn't just slapped a compulsory purchase order on the site.
We do have CPO powers as a last resort, but there are tests that have to be satisfied if they are to be used successfully.
A CPO enquiry can be expensive and time-consuming and the outcome uncertain.
A better result would be the owners delivering a regeneration scheme.
Commercial land values have tumbled during the recession and they won't reach the levels seen during the boom any time soon, so property owners have to be realistic about the returns they will get.
The owners of Bakers Quay aren't absentee landlords but a local family, who must feel embarrassed about the condition of their site every day of the week.
During their talks with me over the last few years, they have assured me they have Gloucester's best interests at heart.
Now is the time to prove it.