VINTAGE chic is on its way to Gloucester in the form of a trendy new bar.
The Loungers group, based in Bristol, said it had been inundated with requests to bring its stylish brand to the city and will open Portivo Lounge at Gloucester Quays on July 5.
Its arrival brings with it 20 new jobs and the promise of a breath of fresh air for those in the city looking for chilled-out surroundings in which to enjoy a beer, cocktails and tasty grub.
Loungers managing director Alex Reilley said they looked at the site, near Pizza Express and Nando’s, and opposite Gloucester Brewery, back in 2009 but felt it was not the right time economically.
He said: “There is a lot of potential in the city of Gloucester, it seems that it lives in the shadow of Cheltenham. We were very heartened to receive requests from people in the city asking us to open here.
“The company is very optimistic about the development, especially with the new digital screens at the cinema, which is something Cheltenham does not have.”
The continental bar, which will sell meals throughout the day, is usually marketed at those aged 20 years and above but the company also caters for families. Alex said: “If you look across our branches you will see a range of people enjoying our lounges.”
At present, the company has 33 bars nationwide.
Businesses in the area are in favour of the new bar and believe it will attract more people.
Ryan Fortey, owner of Head Kandy hairdressers at the Docks, said: “With the Nike shop closing, this will strengthen the area along with the cinema. We need more places to eat in the evening.”
Nick Carter, general manager at the Fosters on the Docks pub, said: “I believe it is a good thing that they are moving here. When you go abroad you see a few cafes on the waterside, so eventually it will be like this here.”
As businesses across the city continue to boom, another retailer has opened its doors today.
The Honeypot, a new family venture, in the Eastgate shopping centre, will sell a range of gifts and homeware items.