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What! Stores receive emergency swimming pool delivery

By The Citizen  |  Posted: July 24, 2013

Comments (5)

What! Stores in Gloucester has received an emergency delivery of 350 swimming pools.

As the county swelters in the longest heatwave for years paddling pools have been virtually impossible to get hold of with many outlets selling out.

At What! Stores in Eastern Avenue, 600 pools sold out within a few days and over the weekend more than 30 people were queuing outside the store before it opened to grab the last few in stock.

Marketing director Martin Hughes said demand had been unprecedented.

"It's been unbelievable," said Martin.

"I understand we were the last place anywhere around here where you could buy a pool - it's been crazy."

After scouring suppliers 'far and wide' What! Stores has now had 350 paddling and swimming pools delivered today with a further 200 expected on Friday.

The pools range in size from little paddling pools for £6.99 to a big 10ft swimming pool for £62.99.

The firm is also expecting a consignment of stand fans on Friday after selling more than 200 in 24 hours last week.

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5 comments

  • thomas1996  |  July 25 2013, 12:22PM

    Just in time for the change in the weather..... ......perhaps the store should be called 'Whoops!' NOT 'What!' I hope there won't be people getting soaked queuing during a thunderstorm.

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  • NIGHTRIDER69  |  July 25 2013, 6:09AM

    stupid headline!!! whats the emergency??? shameless advertising!!!!!!!!!

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  • Hadagmaja  |  July 25 2013, 2:02AM

    TiG get s grip. Shameless advertising and an attempt to cause pandemonium!

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  • NibNobs  |  July 24 2013, 3:45PM

    Why haven't people got them already.....it's been hot before last week!

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  • Matt1006  |  July 24 2013, 2:26PM

    Hardly an emergency. Just a retailer making the most of the opportunity presented to them by the hot weather (and who can blame them). Same applies to retailers selling cooling fans, barbecues, or the grub to cook on them. Has Boots had an emergency delivery of Factor 50 suncream, or any off-licences an emergency delivery of beer? They may well have ordered in extra, but the word "emergency" does not apply to any of them.

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