ONLINE bargains proved too tempting for many people who ditched Gloucester’s high street sales in favour of the web.
Boxing Day sales got off to a sluggish start in the city but picked up on Saturday.
Marks and Spencer did not open their Gloucester store on Friday, but instead opted to start its sale from noon online.
Shopper Craig Hanslow, 33, from Cheltenham, said: “We picked up a new coffee machine at the Quays for £49 which was good. We’ve come out to have a look around the shops but we haven’t really bought much else.
“We did quite a bit of our shopping for gifts online this year before Christmas.
“I think more people are going online because you don’t have to fight your way around and you can find some real bargains.”
Tessa Winrow, from Abbeydale, said: “I picked up some perfume from Boots. Their sale has been really good this year but I haven’t seen much else that I like.”
Lorna Davis, from Matson, said: “I came down on Boxing Day but it was dead quiet. I was a bit disappointed with the sales to be honest. Some of the stuff only had 10 per cent off.”
Tony Adlem, from Stroud, said: “I picked up a new jacket from Go Outdoors which was a good price but I didn’t really go anywhere else. I’ve done some stuff online because it’s quick.”
Nationally, shoppers spent £600million online whilst snapping up bargains from the comfort of their own homes.
Internet sales are up 20 per cent year-on-year whilst in-store shoppers forked out £700million less than predicted.
Traders were quick to point out that some real bargains were to be found in the shops.
Jason Robinson, centre manager at The Eastgate shopping centre, said that the footfall recorded at the centre had been ‘very positive’ but warned that January could be slow. He said: “The start of the year is always difficult for retailers.”
A Gloucester Quays spokeswoman said there were ‘plenty of bargains to be had’ at the shopping and leisure complex.
But shoppers took to Twitter to disagree. Natalie Mulcahy said: “Everyone is raving about the sales yet Gloucester is practically dead.”
Kyle Swaby said: “Everyone keeps going on about how disappointing the sales are in Gloucester. Of course it’s going to be disappointing. I could of told you that and thats why I’m not going to the sales in Gloucester.”