By the end of Saturday thousands of Gloucester shoppers will have stepped into the city's new B&M Bargains store.
The store opened its doors at 9am on Southgate Street and already shoppers are talking about it.
Pensioner Peter Dowding, 78, from Longlevans, said: "I think it is very good. This is what Gloucester needs right now and it is better than an empty shop sitting idle."
Store manager Richard Coley said the shop was pitching itself against retailers such as Argos rather than 99p stores.
He said: "This is a huge bargain store on two floors but we also have a big range of higher quality products at very good prices.
"Customers have been flooding in all morning since the doors first opened."
For more on the opening, see Monday's Citizen.