SHOPPERS are being urged to Back our Butchers in the wake of the horsemeat scandal.
The Citizen's campaign comes off the back of several big-name food sellers becoming embroiled in the row, like Findus.
It has prompted Mark Carr, owner of Cam Family Butchers in Dursley, to put a 'No horsing around' sign outside his business. He said: "Our business has gone up 20 per cent, everyone is talking about it."
Gloucestershire County Council also revealed it has been asked by the Food Standards Agency (FSA) to carry out checks. A spokesman said: "We have been approached by the FSA, which is leading on this particular issue, and we will be working with it to answer people's concerns locally.
"We understand consumers' concerns about mislabelling of food and we will ensure that we keep them informed as further information becomes available, and take action as appropriate."
Shoppers on Gloucester's streets were reacting to the scandal, but many said they will need more convincing to head to the butcher.
Ash Pollard, 29, said: "I think people are over reacting to be honest, they will still be shopping at the supermarkets."
Mike Rentall, from Abbeydale, said: "I will still be getting my food from Morrisons, it's good stuff there and it is cheap."
Lauren Knight, 19, from Kingsholm, said: "I can understand why people might want to switch back to the butchers but I'll be shopping at supermarkets still."
Belinda Sprigg, 60, said: "I would eat horse meat, but I can see why people have trust issues now." Arron Carter, 19, said: "There is a massive trust issue now."
Christine Parkes, 66, said: "I lived in France for a few years and eating horse was normal over there, but I guess that isn't the issue here, it is more a trust thing now."