Shoppers in Cheltenham will get their first taste of Christmas today if they pop into the Regent Arcade.
With just six Saturdays left to get the presents in, the trees are decorated and the tinsel is hanging around the centre.
The arcade tweeted this morning: "Good morning Cheltenham! What are you up to this weekend?
"The decorations are up and we're feeling all Christmassy. Pop in and take a look!"