GLOUCESTER City’s game against Histon on January 28 will be a pay what you want game as the Tigers look to reward their loyal supporters.
Instead of the usual admission charges for the rearranged Skrill North game, supporters will gain admission for whatever price they deem appropriate.
The club operated a similar scheme for their home game against Colwyn Bay last season as they battled a financial crisis that threatened the club’s existence.
Donations on that night totalled in excess of £5,000 as a bumper crowd of 602 clicked through the Whaddon Road turnstiles. And incoming chairman Stuart Pike, who officially took charge of the Tigers from Nigel Hughes on New Year’s Day, hopes the scheme will prove just as popular this year.
“Last season the club first offered supporters the opportunity to donate whatever they chose to pay when Colwyn Bay were the visitors and it was received enthusiastically by everyone,” Pike said.
“Though the reason on that occasion was primarily in relation to boost club finances, despite our change in financial circumstances off the field this season, the board agreed to make a similar gesture to see how the fans respond this time.”
And that move has received the backing of Supporters Trust chairman Lee Mills, who is urging the people of Gloucester to rally behind its football team. He said: “We applaud the move to encourage more fans to attend. If you only decide to make it to one match this season then put this date in your diary.”