SHARP suits and designer coats are the latest fashionable additions to Gloucester Quays with the opening of Paul Costelloe outlet centre.
Irishman Mr Costelloe attended the new shop's opening on Saturday and was on hand to pass on style tips to shoppers.
He hopes his fashion outlet can make its mark in a city oozing with potential.
Another new business opening its doors for the first time this week was Patisserie Valerie in Southgate Street. The Belgian-themed cafe and bakery has enjoyed a booming first week of trade, as Christmas shoppers dropped in for coffee and cake.
Paul Costelloe was attracted to Gloucester Quays due to the city's exciting potential, he said. His outlet store sells a large range of men's suits and coats, with the promise of reduced rates and special offers on end-of-line products.
"Gloucester is a great location and the Quays is a wonderful centre," he said.
"There is so much history here, it is a great opportunity for us.
"The city needs work and I believe that is happening, so it has an exciting future.
"I have six sons so I have a good idea of what men want to wear and what looks good. It is an exciting business and this is an area that can grow and grow."
Scott Taylor is store manager, and has moved from a similar role selling Paul Costelloe suits at House of Fraser in Cheltenham.
"This is only one of two Paul Costelloe outlet stores so I'm sure it will do well.
"I've been really impressed with the Quays so far, and we are offering some great value."
At Patisserie Valerie the cakes and puddings were going down well with shoppers.
Operations manager Ralf Ooberstein said it had been an encouraging first week.
"There seems to be such a high footfall in this part of Gloucester. Southgate Street looks to be the perfect location for us.
"As we stay open until 7pm, we have seen quite a few of the late night shoppers calling in."
Annie Paterson, 60, from Quedgeley was impressed with the service.
She said: "It was nice to have table service, it is a different experience to other coffee shops in Gloucester."
Jan Turnbull, 56, from Churchdown, enjoyed an almond croissant.
She said: "It seems to be doing very well and the cakes are lovely. Southgate Street needs something like this."
Enid Carter, 73, from Longlevens, was impressed with her Belgian apple tart.
"It was very nice. It is very well priced and I would have expected to pay extra for table service," she said.
Dean Fletcher, 45, from Newent had a pecan and walnut tart. "The tart was lovely and it was nice to have proper tea with leaves, rather than just a bag," he said.
Penny Fletcher, 46, from Newent was also impressed with her citron tart.
She said: "The cakes are great and the staff here are very personable.
"The service in general is excellent."
Lin Amos, 60, from Quedgeley said the gluten-free brownies on offer were a rare find.
She said: "It is not always easy to find gluten-free cakes, and these were lovely.
"There are lots of coffee shops around, but this is different, it's got a nice atmosphere."