Christmas shoppers in Cheltenham will be able to park and ride for free.
From now until Christmas Eve, the town’s Regent Arcade will reimburse shoppers the cost of park and ride tickets if they spend £15 or more in any of the stores in the Regent Arcade.
Gloucestershire County Council, which runs the Park and Ride at Arle Court, is hoping it will encourage more people to use the facility and in doing so reduce congestion and pollution in the town centre.
The offer coincides with Gloucestershire Media's Bites Back campaign which aims to boost trade in the county.
The Park and Ride agreement runs from Monday to Thursday each week and will continue throughout the run up to Christmas.
Cllr Stan Waddington, Gloucestershire County Council’s cabinet member for the environment said, “It is one of our long term aims to encourage people to use Park and Ride because it makes sense on a number of levels.
“It’s the quickest, easiest and most reliable way to get in and out of the centre of Cheltenham and helps reduce congestion and pollution levels. Now, thanks to one of the town’s main shopping centres it’s even more economic.
“When we asked people why they liked the Park and Ride they said it was because of the cost and reliability of the service, this should make it even better”.
Regent Arcade Manager John Forward said, “This is an idea we have been planning for some time not only to encourage more people to come to Cheltenham but also to reduce congestion and make the experience more enjoyable.
“Any visitor using the Park and Ride at Arle Court can take their £2 ticket to customer services on the ground floor at BHS and get a full refund providing they spend a minimum of £15 in the arcade. It can be one or multiple purchases made in any of the shops or restaurants within the centre, but it must all be on the same day - purchases and park and ride.
“We are pleased to be able to work with the county council in a way that benefits everyone - the town and the people who live, work and shop here”.
Gloucestershire County Council has already announced it will be running extra journeys between the Arle Court Park and Ride and the town centre.
The Christmas Park & Ride timetable launched with the Christmas Lights Festival on Saturday (November 22) and now includes regular Sunday and late night shopping services.
For full details of extra journeys on the Park & Ride this Christmas go to