USE it or lose it. That's the message coming from businesses reliant on Gloucester's nightlife.
Businesses met with police and councillors to discuss a new marketing strategy to encourage more people into Gloucester city centre.
Some traders in Westgate Street said they were facing crisis point with their part of the city resembling a ghost town at night.
Evening economy champion, city councillor Tarren Randle, said businesses need to help themselves.
"Gloucester is a fantastic, historic city and there is so much going on here. We need to get people out into the city to see for themselves," she said.
"Now we have survey results back, we can work with the businesses to get venues booked up for special nights."
It is hoped surrounding businesses can tap into the burgeoning Eastgate Street economy that is thriving at weekends.
Peter Rust, landlord at the Fountain Inn, says small businesses in Westgate Street need help to grow at their own pace.
"Much has been said about what is going on in Eastgate Street, and some of the other gate streets are being forgotten about, particularly Westgate," he said.
"There is a strong business community in Westgate Street and the traders there are trying to work together on encouraging more people into this end of the city, particularly at night. But more needs to be done, I worry about what it will be like in six months.
"We need to get more people living in the city centre.
"The weekend economy will survive. It is businesses in the week that need help."