POLICE have launched a new phone number for non-emergency calls.
From now on, the number to call is 101, making it cheaper and easier to contact Gloucestershire Constabulary.
The number to dial in an emergency remains 999.
Assistant Chief Constable for Gloucestershire Police Ivor Twydell, said: "The new 101 number gives people one easily memorised number to call us on for non-urgent matters.
"You can use this number to report a crime, contact local officers, get crime prevention advice and for any other non emergency."
The 2010 British Crime Survey found only half of the public knew which number to call if they wanted to speak to their local police about non-urgent crime and anti-social behaviour issues.
"We believe that, along with the many other ways you can get in touch with us, 101 will help us to provide an even better service to the public," added Mr Twydell.
"It's also cheaper to call than our old 0845 number."
Calls to the new number will cost 15p per call, irrespective of how long it lasts and applies to landlines and mobile phones.
The old 0845 090 1234 will remain active for six months after the change over to ensure a smooth crossover for the public.
Supporting today's launch Home Office minister for policing Nick Herbert said: "This is a significant step forward in our ambition to reconnect the police and public."
Deaf, hard of hearing or speech-impaired callers can use text relay on 18001 101.