HOLD onto your tiaras, we are once again on the lookout for Mr and Miss Gloucester.
Men and women aged 18 to 30 can enter, with a chance of walking away with the 2014 title and a host of goodies.
As well as winning the crown, the chosen duo will also have an important role to play in the city.
Tonight people will be out scouting for talent for the competition, starting at The Registry, with the final being held at the venue on October 11.
Gloucester City Council leader, Paul James, who is compere for the contest, said: "The Mr and Miss Gloucester competition has been running for a few years now. It is a familiar part of the Gloucester calendar. We have been really lucky to have some very good ambassadors. The current ones have been really good.
"It is important to realise that it is not just a beauty competition, but it is also a very positive role model for young people and that they are an ambassador for the city. I hope we have many entries again this year."
The winners will also be asked to represent the city at public events, such as the switching on of the Christmas lights.
Last year, Lauren Phelps, from Podsmead, and Yaseen Jaffer, from Brookthorpe, were crowned Miss Gloucester and Mr Gloucester for this year.
Jennie Dallimore, cabinet member for communities and neighbourhoods at Gloucester City Council and deputy leader, said: "The ambassadors have worked really hard over the past year, including a lot of charity work.
"I really enjoy my part in the competition of comparing the different entrants.
"I think it is a great thing to have ambassadors acting for the city. It is fun, but has a very important element to it."
The chosen Miss Gloucester will go through to the Miss England competition. Meanwhile, both Mr and Miss Gloucester will appear in the Gloucester Quays Style Festival catwalk in October.
Andrew Mitchell-Stead, Gloucester Quays event co-ordinator, said: "Gloucester Quays has been a supporter of both the Miss Gloucester and Mr Gloucester competitions since the centre first opened and we are delighted to be involved again this year.
"Our style team are looking forward to joining the judging panels to put forward finalists and help decide on the eventual winners of both Miss and Mr Gloucester and we'll be proud to invite them both to perform at catwalk shows in the centre over the coming months."
Ho & Co hairdresser, in Worcester Street, is supporting the competition.
All entrants must live in Gloucester.
Anyone wishing to nominate themselves for Mr Gloucester can email email@example.com, with a picture attached, by September 14. To enter the Miss Gloucester contest visit www. missengland.info.