1. Ultimate jacket
The country gent's essential has moved into the urban wardrobe and the Landsdale jacket, £260, from Joules is in a field of its own. Enough pockets, flaps, bells and whistles to keep you occupied for hours.
Stripes are always a staple and this year, the bolder the better. Stand out from the crowd in a Blue Harbour rugby shirt £29.50, at Marks & Spencer.
Forget those safe macho browns and greys and get in touch with your feminine side. She'll love you in colour – chino shorts, £16, and coral chinos, £28, from Next.
Preppy, classic and cool . . . emulate the classic American collegiate style with the Logan jumper, a lightweight 100 per cent virgin wool jumper with striped wrist and arm detailing. Just team with a scarf to get the look. It's £99 from Smart Turnout.
5. The man bag
Man up and get a man bag. It's officially OK, especially if you join the craze for old school satchels. A double pocket Xbody leather satchel can do casual or smart, with an adjustable strap and plenty of pockets. It's £79.95 from White Stuff.
6. The classic coat
Ah yes, we all need a smart coat, whether it's for work or when you just need to look the part. A Jeff Banks coat has quirky detailing on the collars and pockets. It's £145 at Debenhams.
7. Spring suit
It's too early for the light greys and beiges of summer, so go navy for spring. The Indigo Bryant suit jacket is £230, trousers, £120, pale blue stretch shirt, £79, navy silk tie, £40, all from Kenneth Cole at House of Fraser.
Look out for the pick of the plaids. Strong clear checks like a Viyella blue overcheck jacket, £325, look both smart and casual.
9. The red shoes
Red shoes – steel yourself – you can be brave. Step out in the footwear colour of the season. Burgundy boots are £23 and the We Are Saints slip-on red shoes, £29, from Jacamo.
10. The colour blue
Blue is the new black – not that safe blue you've clung to for years but a rich vibrant look-at-me blue from indigo to aquamarine. Go for colour and team with white, purple or red . . . Try Marks & Spencer's Autograph range for this blue jacket, £49.50, jumper, £29.50, polo, £25, trousers, £35, and shoes, £69.