You may not know his name now, but fashion designer Masato has been dubbed 'one to watch' and is coming to showcase his stylish new collection in Cheltenham this week.
Having graduated from Central Saint Martins in London with a degree in Women's Fashion Design, Masato went on to work for British fashion designer Giles Deacon who has shown at London Fashion Week and designed for the likes of Bottega Veneta and Gucci.
Masato still works for the GILES brand as well as designing for his own eponymous label which he founded in 2011.
From his base in Paddington, Masato has been commissioned to create ballet dresses for the English National Ballet as well as working on his own range of women's clothing.
He has just released his third collection, which has been inspired by Japanese tradition and summer festivals.
"When I was a kid I always liked making craft things with fabrics and zips," says Masato, who grew up just outside Tokyo before moving to the UK.
"My designs are quite structured. I like working with silk and print as well. I particularly like things which remind me of Japanese kimono prints."
Masato will be showcasing his unique pieces at the glittering Talk of the Town fashion show and black tie dinner at Cheltenham Town Hall on Friday.
The star-studded event is the finale of this year's week-long Fashion and Beauty in Cheltenham event, supported by Cheltenham Borough Council, which gots under way yesterday with a fashion show at The Montpellier Brasserie and there is a Timeless Style Fashion Show and Ladies' Lunch at The Daffodil on Thursday.
"I haven't been to Cheltenham before but everyone told me it's quite beautiful," says Masato. "I'm really looking forward to it. It's always great to meet other designers who have the same passion for making clothes and creating."
The Talk of the Town Fashion Show on Friday also includes collections by leading local designers such as Melissa Antonious, Barrington Ayre and Ferniche Millinery, as well as national brands such as LK Bennett, Hobbs and House of Fraser.
The dazzling catwalk show is being choreographed by Brian Brown & Jasmin with hair styled by Cream.
WEEKEND readers can enjoy a very special two-for-one ticket offer to Talk of the Town. Tickets cost £55 including a drinks reception, three-course dinner and goody bag. To book, call the Town Hall box office on 0844 5762210 and quote 'WEEKEND offer'.