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Lego giveaway at Gloucester Citizen relaunch draws hundreds of people to Eastgate

By The Citizen  |  Posted: April 05, 2014

Shannon

Shannon Maher with her free Lego set and new-look Gloucester Citizen

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DOZENS of Star Wars and Hobbit Lego sets were snapped up when the Citizen launched its best ever promotion to mark a new era for the newspaper

More than 100 people collected free toys when they bought a copy of the new-look Weekend Citizen within an hour of it going on sale at the Eastgate Shopping Centre in Gloucester on Saturday morning.

Citizen readers, young an old, rushed to take advantage of what they described as a “brilliant promotion” – before walking off with either Gandalf the Grey, a Star Wars Z95 Headhunter, a City helicopter or a Friends Summer Picnic.

Lego lover Shannon Maher, nine, and lives in Abbeydale, was among the first children to take advantage of the offer.

Her dad Tom, 40, said: “My daughter definitely loves Lego and I used to as a boy but sadly I have got a bit old for it now.

“It is an excellent offer and I don’t often come in to the city centre but this will definitely be popular.”

Karen Dibbs, 40, and her eight-year-old son Jack, from Longlevens, are avid Citizen readers and could not resist getting their hands on the new look Weekend edition.

Mrs Dibbs said: “You don’t always get the chance to have free Lego, and I always buy the Citizen anyway, so this is brilliant.

“It attracts the younger children and there are sets for boys and girls which is even better.”

Hundreds more Lego kits will be given away when copies of the Gloucester Citizen or Gloucestershire Echo are bought at a variety of locations across the county until Saturday, April 12.

And what’s more, there are no tokens to collect.

Cathy Watkins, newspaper sales team leader for Gloucestershire Media, said: “It is going absolutely fantastically – we have had a really good response.

“We gave it really, really good publicity beforehand and prepared for it and the responses have been great.

“People obviously read the Citizen as they know where to come and people were waiting here all morning.”

She said more than 100 copies of the newspaper were sold by 11am.

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5 comments

  • NibNobs  |  April 06 2014, 11:39PM

    How can a great newspaper like the 'i' be made & sell for 30p yet The Citizen with half the pages on a Monday, Tuesday and Wednesday is more than TWICE the cost?! Thursday's is only bulked out with the house sales section yet you can see many, many more better colour pictures of all the local houses for sale on a simple post-code search on rightmove or zoopla.

    Rate   6
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  • MikeMorrisOBE  |  April 06 2014, 2:05PM

    The Citizen has now been re-launched more times than the St Ives lifeboat. It's not what it looks like, it's the content and the price that is dragging it towards a weekly or online only future.

    Rate   6
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  • spindles12  |  April 06 2014, 10:09AM

    I don't know if they had the same security everywhere but at Tesco in Quedgeley you had to choose which Lego you wanted then go and buy the paper then show it to the woman who wrote a cross over the bar code and then you got the Lego. I didn't even know there had been a re-launch, I just buy it anyway, but only on a weekend. I was surprised to see that little bag of Lego is quite expensive if you buy it so it's far cheaper to buy the paper just for the Lego. As the promotion is on every day until next Saturday I suspect there will be a sudden downturn in sales on the following Monday! As for the TV mag, I always get the free one in that newspaper that's got three letters in the name, the first being S.

    Rate   5
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  • Apothegm_  |  April 05 2014, 8:16PM

    No record of how many people took the Lego and returned the paper?

    Rate   7
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  • NibNobs  |  April 05 2014, 5:56PM

    Giving away toys worth more than the actual paper sounds like desperate measures to me. I used to buy the weekend edition just for the following weeks TV, then it was mysteriously removed from the magazine a couple of re-launches ago and I've been paying just 38p for TV Choice each week. Great magazine for less than half the price.

    Rate   7
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