DOZENS of Star Wars and Hobbit Lego sets were snapped up when the Citizen launched its best ever promotion to mark a new era for the newspaper
More than 100 people collected free toys when they bought a copy of the new-look Weekend Citizen within an hour of it going on sale at the Eastgate Shopping Centre in Gloucester on Saturday morning.
Citizen readers, young an old, rushed to take advantage of what they described as a “brilliant promotion” – before walking off with either Gandalf the Grey, a Star Wars Z95 Headhunter, a City helicopter or a Friends Summer Picnic.
Lego lover Shannon Maher, nine, and lives in Abbeydale, was among the first children to take advantage of the offer.
Her dad Tom, 40, said: “My daughter definitely loves Lego and I used to as a boy but sadly I have got a bit old for it now.
“It is an excellent offer and I don’t often come in to the city centre but this will definitely be popular.”
Karen Dibbs, 40, and her eight-year-old son Jack, from Longlevens, are avid Citizen readers and could not resist getting their hands on the new look Weekend edition.
Mrs Dibbs said: “You don’t always get the chance to have free Lego, and I always buy the Citizen anyway, so this is brilliant.
“It attracts the younger children and there are sets for boys and girls which is even better.”
Hundreds more Lego kits will be given away when copies of the Gloucester Citizen or Gloucestershire Echo are bought at a variety of locations across the county until Saturday, April 12.
And what’s more, there are no tokens to collect.
Cathy Watkins, newspaper sales team leader for Gloucestershire Media, said: “It is going absolutely fantastically – we have had a really good response.
“We gave it really, really good publicity beforehand and prepared for it and the responses have been great.
“People obviously read the Citizen as they know where to come and people were waiting here all morning.”
She said more than 100 copies of the newspaper were sold by 11am.