PUB owner Steve Luckett is launching a new hand car wash in Abbeydale after revealing the financial pressures his boozer is facing.
Mr Luckett, who runs the Ridge and Furrow near the Glevum Shopping Centre, says his Sky TV bill has gone from £900 a month to £1,400.
The rateable value on his pub, which the city council uses to decide on his business rates, has gone from £17,500 to £39,000.
And with his utility bills topping £2,000 a quarter, he is facing a big squeeze.
But rather than be defeated, he says trade "has never been better" and is about to launch the car wash this summer.
A formal planning application has been handed to Gloucester City Council to use the pub car park for the project.
It will open seven days a week from 8am until dark, and be staffed by a private company called Spa Cleaning, which will rent out the space.
The pub has already tried the car park out as a hand wash service last weekend to see if there was a response from the community.
Mr Luckett said: "There aren't many places you can get your car cleaned around here, people don't want to drive two or three miles.
"We've now put it in for planning permission and hopefully we can get it properly started soon.
"With my rateable value going up, Sky want more money and everything has gone up.
"Because of that we need to maximise revenue wherever we can.
"We've worked really hard here to and the business is good though.
"The car wash would be a great addition to what we offer."
The pub is also planning to offer free tea, coffee or coke to people waiting to have their cars cleaned.
And they are considering putting together a deal where customers who use the facility a certain number of times each year get free Sunday lunch.
The bid has already won the backing of ward councillors. Councillor Andrew Gravells (Con, Abbey) said: "I know that they'll organise this hand car wash facility in a responsible way, and I think it's going to do really well here.
"I hope the city planners look at the application favourably and let them just get on with it.
"Everybody I've spoken to thinks it's a great idea."