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Independent cafe launches 'Glosta Coffee' campaign to fight big business

By The Citizen  |  Posted: April 03, 2013

speaking out:    Café owner Ian Spencer, with his assistant Nicola Millin. Inset right; Our front page last week.

speaking out: Café owner Ian Spencer, with his assistant Nicola Millin. Inset right; Our front page last week.

Comments (9)

INDEPENDENT trader Ian Spencer has launched the Glosta Coffee campaign to fight back against big chains swamping the city.

The Oasis Cafe owner says his caffeine beverages beat the likes of Costa Coffee and Starbucks hands down.

The 52-year-old was inspired to launch the "David and Goliath fight" after learning a ninth Costa could be coming to the city.

His campaign logo is a tongue-in-cheek take on the international chain's branding, with a rugby ball instead of a coffee bean.

He said: "The big chains are everywhere and everybody assumes they are the best but we have the best coffee in the city."

He buys his blend from Ethical Addiction, in Alvin Street, and said: "We wanted to celebrate the fact we are local and the coffee is local. We are overrun by coffee chains and people who want to set up on their own can get overlooked."

He says independent cafes are a "dying breed" in Gloucester and is calling for people to support his business.

"You could go to Costa or Starbucks or somewhere that doesn't pay its taxes," he said.

"I used to and used to think it was good coffee but it's bland because it's the same everywhere.

"I am having a dig at Costa but really it's all of the chains. I want to challenge all of them a bit.

"I don't know how much it will affect their business, I would be surprised if they even noticed the campaign because they are absolutely enormous. But it would be nice to drag some people away to come give us a try."

Chairman of Gloucester Federation of Small Businesses (FSB) Mark Owen said: "It's a lovely marketing wheeze and nice to see an independent coming out fighting his corner.

"They have a David and Goliath battle every single day and we should all support as many of the local coffee shops and restaurants as we can."

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9 comments

  • Jewbacca  |  April 04 2013, 12:35PM

    Blimey Miss Silver, that was a well crowbarred in advertisement, congratulations!

  • MentalBeaver  |  April 04 2013, 11:13AM

    Will we see a news story after Costa write to him and tell him to stop using their typeface as a deliberate means of confusion for potential customers?

    |   2
  • honslknjklyt  |  April 03 2013, 10:58PM

    My coffee is better than your coffee because I say so so there

    |   3
  • Hamacardo  |  April 03 2013, 12:57PM

    The reason I go to a "coffee shop" is 95% ambiance and 5% coffee. Going out for coffee is expensive, but I don't care how good the coffee is, if the ambience is bad, then I will not return! For me, having coffee out is much more of a social thing and somewhere to relax than being about the actual drink itself Coffee#1 have the right idea in my opinion

    |   -4
  • IsitJimKerr  |  April 03 2013, 12:44PM

    Blimey, the reds are out in force today, just say ANYTHING negative, and you're redded off the planet! I applaud Ian's idea. Too often, indies just moan. What they don't realise is that even the multiples were small once. They now offer a huge range, and supply customer needs. Just one point, whether they pay their taxes is irrelevant to most. If they had great coffee, and your's was sh!t, guess where I'd go? And Costa are part of Whitbread, who definitely DO pay their taxes. I look forward to trying Ian's wares, but the logo's naff, even using the Costa typeface is giving them free advertising. Good luck.

    |   4
  • honslknjklyt  |  April 03 2013, 11:07AM

    To say "my coffee is better than theirs" or words to that affect is dangerous. Taste is in the eye of the beholder.

    |   -5
  • MISS SILVER THEMED NEW DRESS BOUTIQUE  |  April 03 2013, 9:50AM

    WE LOVE IT ! Great initative marketing from IAN [OASIS CAFE ] We have tried the rest and the OASIS COFFEE we have found is the BEST -- two takeway cups every Saturday LOVELY ! MISS SILVER BOUTIQUE DRESS DESIGNS 16,COMMERCIAL ROAD GLOUCESTER GL12EA http://tinyurl.com/cefavw5

  • Glos_Lad34  |  April 03 2013, 8:59AM

    Well thats imaginative changing a c to gl but good luck to him.

    |   1
  • KATEY11111  |  April 03 2013, 7:22AM

    What a great idea Glosta Coffee!

    |   8

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