Home-cooked, hearty and high quality food isn't a new thing for pubs. Nor are offers which bring the price of a two-course lunch to just over six pounds.
But to find both - seriously good pub grub at a bargain price - is definitely something unusual.
In terms of value for money, you'd be hard pushed to find anything better than lunch at the Double Gloucester.
Two butchers' sausages, a pile of mash, onion gravy, peas and a Yorkshire pudding followed by a glazed apple-topped homemade sponge and custard pudding, for £6.25?
And maybe the fact that the Double Gloucester is a thriving business - takings are up 50 per cent on this time last year - prove that there are actually some benefits to the recession.
Gone are the days when people were prepared to fork out their hard-earned for an overpriced menu. And if we do eat out, we definitely want it to be worth remembering.
By using all local produce and by serving mainly homemade dishes, the Double Gloucester is able to serve seriously good pub food at prices you'd usually only get in one of the bigger, budget pub chains.
Food's a big part of manager Chris Farmer's plan for the future success of the Double Gloucester.
The pub has a Sunday Carvery for £7 and a specials board too, as well as a barbecue area outside which will accommodate more than 100 people once the summer gets going.
Speaking of the outside, the beer garden is spacious and there's a play area for the kids too, making the Double Gloucester family friendly and community-minded.
The pub's changed a great deal since Chris took it over a year ago. Originally split in two, half of the pub was a dark, dingy function room with blood red walls and dim lighting.
Now it's been converted into a dining area, with new decor and lights as well as a new bar. A six-figure investment was put in by Chris and by the owners and, although the past 12 months have been tough, Chris is starting to see the rewards.
"There are some great pubs in Longlevens," he said, "but when we looked at taking the site over we saw a real niche in the local market for a proper local again, having a great bar and all the traditional amenities including darts, pool, sports on the TV and gaming machines.
"There's a really diverse age range in the area from the elderly to students at the nearby university and we want to cater for everyone.
"In fact our aim is to be the centre of the community. To help us achieve this we try and use local suppliers as often as possible. It's good for the local economy and it's good for our customers too because they get good food and drinks at reasonable prices."
But there's more to being a community hub than just buying and selling food and beer. The Double Gloucester helps local projects, too, for instance running a loyalty card system to benefit the Longlevens Infant School.
And Chris is currently looking for another local good cause to support, so is keen to hear anyone's suggestions.