Residents in the South West are more racist than people living in Greater London, according to a national survey.
Research carried out by the NatCen of Social Reseach has shown that 31 per cent of people in the South West region, including Gloucestershire, admit to being racist.
Other areas, including inner London, are as low as 16 per cent whereas the most racial prejudicial areas in England include West and East Midlands.
Around 29 per cent and 25 per cent of people living in Wales and Scotland respectively are considered to be racist.
The research also found that society is becoming less open to ethnic diversity after a dip around the turn of the century.
Penny Young, chief executive of NatCen Social Research, which conducted the survey, called the findings “troubling”.
She said: “Levels of racial prejudice declined steadily throughout the nineties, but have been on the rise again during the first decade of this century. This bucks the trend of a more socially liberal and tolerant Britain.
“Our local and national leaders need to understand and respond to increased levels of racial prejudice if we are to build strong local communities.”