Brave women are flooding Facebook with pictures of themselves without makeup in solidarity with a Hollywood actress who was slated for her looks at the Oscars and to raise awareness of cancer charities.
Kim Novak, 81, came under fire for the way she looked after appearing at the Oscars this year.
Crime novellist Laura Lippman tweeted a picture of herself with no makeup saying #itsokkimnovak and the craze took off.
Thousands of women have now posted pictures of themselves on social networking sites Facebook and Twitter but the focus has now turned to raising awareness of cancer and cancer charities.
Citizen reporter Laura Churchill has done her own no makeup selfie today and writer Elaine McLaren, of Stroud has also joined in.
Please send in your no makeup selfie for the Citizen newspaper tomorrow - email firstname.lastname@example.org or tweet them to @Gloscitizen