Some of Gloucestershire's leading businesses are setting off on a major trade mission to Indonesia at the end of the month in a bid to win new export contracts.
The week-long visit will enable companies to explore opportunities and take the Made in Gloucestershire campaign to one of the world's fastest growing economies.
The trade mission has been organised by the overseas trade organisation UKTI South West, and is being led by Gloucester MP Richard Graham, who is the Government's special trade envoy to Indonesia.
Mr Graham briefed county business leaders about the visit at a meeting at the Parliament Rooms at Gloucester Cathedral on Monday.
"It is a market that is rapidly developing in terms of the size of its middle-class interest in consumer goods and desire to have higher and higher living standards," he said.
"To give an example, the Prudential UK now employs 190,000 people in Indonesia – that gives you an idea of the size of the market for insurance and pensions.
"On the manufacturing side, the opportunities are, I think, considerable.
"Finding the right partner and developing a good long-term relationship which works is always difficult in any market, but the results in winning new business could be enormous.
"I think the opportunities are there for companies like Renishaw and Spirax Sarco."
The expanding areas of business included aviation, ports and railways with the Indonesian government seeking private investment.
Taking part in the trade mission will be Renishaw, the Wotton-under-Edge based engineering and science-base technology group; Premiere Products of Cheltenham, which produces sustainable cleaning chemicals and personal care products; Green Fuels, the Stonehouse biofuel company; Nailsworth-based Fluid Transfer International, the refuelling equipment specialist for aviation, marine and ground-based users; Cheltenham-based Spirax Sarco, a world leader in the control and efficient use of steam and peristaltic pumping; Severn Glocon of Quedgeley, which makes control valves for the oil and gas industry; Stroud-based Tudor Rose International, an export market management company supplying British brands and the University of Gloucestershire.
Severn Glocon's group sales director Ron Baker is seeking exposure to senior members of Indonesia's oil companies and contractors, including Pertamina.
"Indonesia is a very important market for us," he said.
"We first entered the market 20 years ago and we are looking to further develop our presence in Indonesia by establishing high-level contacts with the oil companies there," he said.
"Many businesses don't realise the UKTI can very often facilitate introductions to the highest level in overseas markets and are fully supported by the UK government."
Premiere Products' commercial director, Peter Brown, is taking part in the visit with the intention of establishing distribution partnerships with specialist wholesalers and end users.
He said: "The Indonesian market offers tremendous potential to build on our existing success in Malaysia.
"Taking part in UKTI's trade mission provides the perfect opportunity for us to meet potential partners, experience the local culture and showcase our new personal care brand, Freshu, as part of our sustainable product offer."
Our Made in Gloucestershire campaign, aimed at promoting the county's products and services, is being supported by Harrison Clark Rickerbys solicitors.