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Gloucester rated third most health conscious city in the UK

By The Citizen  |  Posted: January 30, 2014

fitness fanatics

fitness fanatics

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A surge in fitness gadget sales has seen Gloucester placed third on the most health conscious cities in the UK.

Although Gloucester may be battling rising rates of childhood obesity, a new survey shows adults are taking on new fitness challenges with a vengeance.

Only Leeds and Cardiff have spent more on health and fitness gadgets in January than Gloucester, according to independent shopping price comparison engine, PriceSpy.co.uk.

The research analysed shoppers seeking health and sports equipment, such as sport watches, pedometers, heart rate monitors, cross trainers and dietary supplements.

Erik Lorentz, Head of Communications at PriceSpy.co.uk, said: “As January is seen as ‘the’ month to get fit, and we naturally saw a spike in searches around fitness gadgets, we were curious to see which city is serious about getting into shape.

“Unfortunately, we can’t track how many of these athletes keep to their new year’s resolutions.

“We were able to conduct the study as we price compare over 50,000 health and fitness gadgets, to ensure we have our finger on the pulse.”

The top ten cities are:

1. Leeds

2. Cardiff

3. Gloucester

4. Manchester

5. Oxford

6. Birmingham

7. Liverpool

8. Southampton

9. Cambridge

10. Winchester

The top ten places for buying the least health and fitness gadgets are:

1. Wolverhampton

2. Bradford

3. Lichfield

4. Chichester

5. Bangor

6. Sunderland

7. Newport

8. Chelmsford

9. Carlisle

10. Portsmouth

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3 comments

  • bonzaharris1  |  January 30 2014, 11:21PM

    Beekeeper, don't be so negative .... they will be on ebay trying to recoup their losses !!

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  • Richardburton  |  January 30 2014, 8:24PM

    Is this part of the Governments Nudge programme?

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  • Beekeeper  |  January 30 2014, 5:49PM

    All those sports gadgets will be on the tip by June.

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