It's official, Gloucester loves pretzels.
The city's first dedicated pretzel-baking shop opened this morning at The Eastgate shopping centre.
And you can hear what Gloucester residents had to say about their first pretzel experience in Monday's Citizen.
But it's safe to say that the Auntie Anne's bakery is going down a treat.
Robert Burton, managing director of the UK branch of the American company, said: "There has been a real buzz here this morning. We opened another branch in Uxbridge last year but we didn't see anything like this. The shopping centre has been unbelievably busy.
"Many people haven't tried a pretzel before but they love them when they do."
The branch opened on the same day as clothes store Internacionale opened its new, larger premises in the same shopping centre.