Businesses in Gloucester are being urged to hire more over-65s as ministers prepare to appoint a new 'champion' of older workers.
The number of over-65 workers has doubled to more than one million in the last decade, due to the decline in value of savings and pensions.
In the three months to January this year 1.04million over-65s were in work, while there was 525,000 over the same period to January 2004.
The number of under-25s in work has fallen by 11 per cent during the same time period.
Now the Government is to appoint a new tsar to tackle age discrimination in the workplace.
Ros Altmann, a former government pensions adviser, said: "You don’t have to suddenly retire at some point. Retirement can be a journey, not a destination.
"Older workers need a champion because a lot of the research shows that older workers can be a lot more productive."