AN ‘absolutely massive’ advertisement for Gloucester Quays will have to be pulled down from the outside of the building.
Bosses at the designer outlet centre put up the vertical banner, featuring a female model, nine months ago without planning permission.
It covers the light tower between the Travelodge hotel and the centre’s car park, viewable from the St Ann Way side of the site.
It is translucent so evening light displays from the tower are still visible.
Debate raged at Gloucester City Council’s planning meeting on Tuesday night, with the chamber split on whether the giant advert spoils the area or not.
Gloucester Quays had applied for temporary planning permission for 12 months.
Planning committee chairman Gordon Taylor (C, Abbey) said: “I don’t think it looks that bad but I don’t want to set a precedent because it’s massive.”
But Coun Andy Lewis (C, Quedgeley Severn Vale) said: “I hate it, I have to say. I think it’s not in keeping with the area at all, where else in the city have we got a banner that big? It affects the look of the whole building.”
Coun Pam Tracey (C, Westgate) took the other point of view and said it should stay.
“I didn’t even know it was there until I was at the bingo with some friends. We went outside and they said ‘isn’t that pretty Pam?’.
“It was all lit up, blue I think it was. But it’s fashion, they are trying to promote the Quays – that’s what it’s all about.
“There’s nothing wrong with it.”
A tight vote went in favour of the officers’ recommendations to refuse planning permission.