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Gloucester Citizen launches new property campaign to support homeowners

By CCampbell  |  Posted: January 09, 2014

RichardMurray

Richard Murray, of Murrays Estate Agents

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Homebuyer today launches a new campaign to encourage county homeowners to sell their home. 

New Year New Home aims to encourage those looking to move to put their property on the market now, in the face of rising buyer confidence.

The New Year brings with it new aspirations for many and there is little bigger than moving home.

To reflect continued momentum in the county's property market, with rising house prices and buyer and seller confidence, the campaign will provide tips and advice on why people should consider moving now.

Richard Murray, senior partner at Murrays Estate Agents, which has offices in Stroud, Painswick and Minchinhampton, said 2014 looked like "a year for the seller".

He said: "In many parts of the country property stocks are already dwindling and there are pockets with practically nothing available at all.

"Demand has outstripped supply to such a marked degree that prices are rising. Estate agents often get the blame for pushing up prices. But it is buyers who set the pace. 

"Whichever way you cut it a property is still only worth what someone is prepared to pay for it."

Jon Plant, area manager for Gloucestershire at Andrews, said it could be the busiest January in Gloucestershire for house sales in seven years. The estate agency had 70 per cent more instructions in December than usual.

"January is set to be one of our busiest for many years," he said. 

"Traditionally, December and January have been quieter months for the property industry. However, more flexibility in mortgages from some lenders and government home buying schemes have led to more home buyers, more competition for properties and rising house prices. All of which are set to continue in 2014."

On Christmas Day, thousands of people took to the estate agency's website, tripling its usual daily visitor total. 

It was thanks to an initiative by the agency to launch sellers' property marketing that day to entice buyers online. 

Nick Chivers, partner and office head at Knight Frank in Cheltenham, said spring was historically the best time to sell your home but that was no longer the case.

"Anyone thinking of selling this year should aim to take their property to the market as early as they reasonably can, particularly those selling in town markets," he said.

"Buyers are still there in significant numbers and just a week into the New Year we are already speaking with applicants who are keen to buy but are frustrated by the lack of property on the market."

Last January was one of the branch's busiest months for new sales being agreed, up 58 per cent on 2012.

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2 comments

  • Beekeeper  |  January 09 2014, 5:13PM

    Why is The Citizen doing this? It won't help anyone except greedy estate agents.

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  • Snappy_Happer  |  January 09 2014, 1:15PM

    The Citizen getting involved with estate agents, whatever next? Paranormal investigators?

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