HOTEL chains, shopping centre operators, housing companies and a care home are all vying for land on an eyesore Gloucester site – sparking hope it could yet prove to be the jewel in the city's crown.
The 'For Sale' signs have gone up at Bakers Quay, with fresh efforts being made to sell or lease off 4.5 acres of derelict land.
Site owner Dick Bishop said 18 different groups are interested in a slice of the site, raising the possibility of it finally being sold off in a piecemeal development.
A new clear-up is taking place, with weeds being pulled back and rubble being shifted to make it appear more attractive to buyers while talks continue.
It comes as the leader of the city council said the development of Bakers Quay was vital to the future of Gloucester Docks.
Bakers Quay, which sits next to Gloucester Quays, was acquired by Mr Bishop and his brother Steve 16 years ago.
But the family has yet to sell the site, having turned down a multi-million pound offer from developers Peel around a decade ago.
Mr Bishop said: "There has been a hell of a lot of interest, we've had 18 inquiries in the last month.
"The land is for sale, either as a whole or in bits. I'm still optimistic about the future of the land."
"The signs have gone up because I want to people to see that it is still for sale.
"Make no mistake about it, we are fishing for interest."
His rallying call has been welcomed by council bosses.
Councillor Paul James, leader of Gloucester City Council, said: "This part of the city has been an eyesore for too long.
"It does detract from the rest of the regeneration that has taken place at Gloucester Quays and the sooner we see some action there the better.
"We know that times are still difficult economically, so it is encouraging there have been so many expressions of interest."