MUMS love The White Company and are urging bosses to keep their store at Gloucester Quays Outlet open.
The shop’s tenancy agreement is up for renewal at the end of February, and some shoppers have called on store bosses to keep the popular shop open.
Mum-of-two Sharron Morgan, 42, from Abbeymead, said: “It is one of my favourite stores at the Quays. I love a lot of their stuff – especially for the kids.
“I hope they will stay at the Quays, especially now it is getting busier down there.”
Another mum said she had been told by the shop’s staff that it was facing closure, adding: “The White Company’s head office have emailed me back confirming this also, but have provided no reason for the closure.”
Bosses at Gloucester Quays Outlet are preparing themselves for their busiest year yet, with some four million people expected through the doors in 2014.
They will be hoping that The White Company’s directors will be buoyed by that news.
Nobody from the national company was available for comment yesterday.
Peel Outlets, which runs the retail development, said it was not an uncommon situation in an outlet such as the Quays, with some 15 retailers renewing tenancies each year.
Managing director Jason Pullen said: “We are all very excited by the year ahead. Last year we got more people through the doors than ever before, and this year looks set to be even bigger.
“We’ve also had a flurry of new store openings and there will be more exciting announcements this year.”
The White Company was founded in 1993 and is well known for selling luxury duvet covers, pillows, fitted sheets and luxury towels, but has also branched out into childrenswear.
It occupies one of the larger units in the Quays centre, which is one of nearly 50 stores across the country. Their nearest other store is in Cheltenham.
The mall was boosted before Christmas by the opening of stores such as The North Face, the JVC outlet – stocking Jacques Vert designer wear – and AllSaints.
The shopping and leisure complex now employs around 2,000 people and last year marked Peel Outlet’s £250million investment in the site, with another £200million earmarked for the future.
An announcement is expected before Easter on a new major restaurant chain which will add to the growing lineup of eateries at the centre, including the most recent additions, Zizzi and Chimichanga, based below the newly-opened 10-screen Cineworld cinema.