It might attract some female fans – but is a new discount retailer in the city one too many for shoppers?
FYI London has opened in the former shoe shop Barratts, which went into administration in November last year.
The new shop in Eastgate Street has items including scarves, jewellery, hats and boots, priced at £1 and £2.
It also has some more expensive items on offer, including scarves at £8 to £15.
Owner Sonu Ghuman said: “We opened before Christmas and business was very good then but it has since slowed down.
“It will be temporary until February – after that we will see what happens.”
Although the new business is welcome, many people want to see a better variety of shops in the city centre.
Oliver Smith, manager of Cotter’s Bar in Northgate Street, said: “It is a real positive to see the empty unit filled but it would be nice to see a variety of shops, which Gloucester deserves.”
Pound World, which is on Eastgate Street, is popular with shoppers, as is Pound Stretcher, based in
Westgate Street and the 99p shop in Southgate Street.
Shopper Carol Smith said: “It is better to see the unit filled than be empty but we have similar shops like this already.
“If you go to go Worcester their city centre is much better, they have still retained the historic image.”
Gloucester City Council leader Paul James said: “It is good to see a new retailer including temporary ones in the current climate.
“Many people prefer to trial their business first.
“We have to make sure there is the correct mixture of shops in the city from high-end shops to discount ones.”
Jason Robinson, centre manager for Eastgate Shopping Centre, said: “At the busiest time of the retail year it is important that the number of void units within the city is minimised, enhancing the choice for customers and encouraging further trade into the city.
“The retailer has taken the unit on a temporary basis whilst the unit is marketed for a long-term operator.”
At the end of last year, All Wrapped Up in The Eastgate shopping centre opened, selling cards, wrapping paper and gifts.
Director Terry Harvey took on eight people, while Fizzy Lips, which sells retro sweets, has taken on a short-term tenancy at the King’s Walk shopping centre.
Manager Lucy Crowell has taken on three staff.