FORGET jingle bells – it will be the jingle of Coca-Cola bottles that ushers Christmas into Gloucester.
The festive lorry from the brand's beloved adverts will be rolling into Asda in Bruton Way next month to tell shoppers: "Holidays Are Coming."
It will arrive at the store on December 5, decked out with fairy lights and yuletide cheer.
A snowy Christmas wonderland will be created with helpers handing out free bottles of fizz to help the holiday go off with a bang.
Tony Devonald, people manager at Asda in Gloucester, said: "For a lot of people, the sight of the Coca-Cola truck marks the start of Christmas.
"It's the first time it has come here so we're really pleased.
"It will mark the beginning of what is hopefully a prosperous Christmas for everyone.
"We are trying to cheer everyone up for the season and put a bit of sparkle into their Christmas so they can forget some of the doom and gloom we have had to put up with during the year."
The yuletide truck will be at the store from 1pm to 9pm serving chilled Coca-Cola, Diet Coke and Coke Zero.
Shoppers will also have the chance to be photographed with the famous vehicle.
The truck will also be visiting The Brewery in Cheltenham on December 2 from noon to 8pm.
The Coca-Cola Christmas trucks first appeared on screens in November 1995 and since then have been a regular feature on televisions throughout the festive season.