Hundreds of people queued to have their photos taken next to the festive Coca-Cola truck which visited Cheltenham on Sunday.
The famous red and white lorry, featured on the Coca-Cola television adverts, stopped off at the North Place car park next to The Brewery.
Coca-Cola staff handed out samples of drinks while a band played carol music and a snow machine showered visitors in articifical snowflakes.
And the giant red lorry, whose appearance on our television screens for some heralds the start of the festive season, was the star of the show.
Decked out with thousands of lights and a giant picture of Santa Claus, the lorry offered colour and brightness to the cold December afternoon as it stayed at the car park from noon until 8pm.
The Coca-Cola Christmas trucks first appeared on screens in November
1995 and since then have been a regular feature on televisions
throughout the festive season.
Tim and Nina Adams, from Charlton Kings, were visiting the city centre with their children Jane, seven and Stephen, four.
Mr Adams said: "We love the truck. It's an iconic part of the modern Christmas - yes it's a bit commercial but the red and white colouring are a massive part of what Christmas is about now.
"The lorry itself is quite impressive and there are a lot of people here having a good time, so it's nice to be here and share in the festive cheer with everybody."