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Coca Cola Christmas truck rolls into King's Square in Gloucester today

By The Citizen  |  Posted: December 05, 2013

  • Coca Cola Christmas truck in King's Square Gloucester (8)

  • Coca Cola Truck at King's Square this morning

  • Coca Cola Christmas truck

  • Coca Cola Christmas lorry

  • Coca Cola truck arrives

  • Coca Cola Christmas truck in King's Square Gloucester (1)

  • Coca Cola Christmas truck in King's Square Gloucester (2)

  • Coca Cola Christmas truck in King's Square Gloucester (3)

  • Coca Cola Christmas truck in King's Square Gloucester (4)

  • Coca Cola Christmas truck in King's Square Gloucester (5)

  • Coca Cola Christmas truck in King's Square Gloucester (6)

  • Coca Cola Christmas truck in King's Square Gloucester (7)

  • Coca Cola Christmas truck in King's Square Gloucester (9)

Comments (4)

The Coca Cola Christmas truck rolls into King's Square in Gloucester today.

Full of festive cheer the iconic lorry arrived at around 10am this morning and will be there until 9pm tonight.

The fun officially starts at 1pm.

People will be able to have their picture taken next to the truck and grab a free can of coke.

The truck was created in 1995 for the now legendary 'Holidays are coming' television advertisements.

Some people believe the reason for Father Christmas being dressed in a scarlet coat is down to Coca Cola - but it is a myth.

Before the Coca Cola Santa was even created, Father Christmas had appeared in various illustrations and written descriptions wearing a red coat.

Coca Cola has however played a big role in shaping the jolly, rotund character we know and love today.

In 1931, Coca‑Cola commissioned Swedish-American artist Haddon Sundblom to paint Santa Claus for the company's Christmas adverts.

Before this, Father Christmas had been portrayed in a variety of ways throughout history from tall and gaunt or short and squat and in some cases as a frightening character.

Sundblom’s paintings for Coca‑Cola established Santa as a warm, happy character with human features such as rosy cheeks, a white beard, twinkling eyes and laughter lines.

Meet the artist Haddon Sundblom - the man behind the famous Coca Cola Santa illustration

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4 comments

  • Beekeeper  |  December 05 2013, 5:31PM

    Sugared water for the masses, nothing to do with Christmas, promoted by the tawdry press in league with big business.

    Rate   3
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  • Salvo2304  |  December 05 2013, 4:39PM

    Pepsi tastes better

    Rate   6
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  • derekmd  |  December 05 2013, 11:32AM

    It's a lorry, it's red and it has nothing to do with Christmas... It's just an advertisement for a soft drinks company

    Rate   6
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  • agaga  |  December 05 2013, 10:59AM

    sugar water, that rots your teeth, and makes you fat! WHY are you pushing this?

    Rate   4
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