CITY pride reached new heights this weekend as hundreds of people basked in a buzzing Gloucester.
Warm, sunny weather, a Jamaican musician and crowds of people filtering through the gate streets made for a summer-like atmosphere.
They had come out in force to enjoy Residents Weekend, a three-day event to celebrate the good people of Gloucester.
Businesses and organisations all over the city centre joined in by offering big discounts on food, products and services.
Visitors were also able to revel in activities such as a Beatrix Potter tour of the city, exploring a hidden air raid shelter under the City Museum and delving into our Roman past down in the Eastgate Chamber.
Town crier Alan Myatt said: “This residents weekend has been phenomenal. It has been heaving in the town. They are coming in from all over Gloucestershire to visit the museums and all the attractions. They have been using their little pink cards to get money off in the stores. People are up for it. What is good about it is that more and more people are aware of this residents weekend now.”
Gloucester Brewery was among the businesses offering generous discounts on their products. Duncan Illsley, from the brewery, said: “We’ve got Gloucester is our name so it would be rude not to get involved.”
It is the second Residents Weekend to be held in the city and was organised by Marketing Gloucester, the company responsible for promoting the city.
After a busy Residents Weekend, people are already looking forward to the next one.
The weekend was hailed a triumph by Jacquie Douglas, business development director at GL1 leisure centre, one of the organisations that supported the event. They ran taster classes, such as zumba for children, and offered memberships with no joining fees.
She said: “It has been great for the city and we were really keen to support that because we are a big facility in the community.
“There is a sense that something is really happening in the city. People genuinely want to support the city when we talk to them. I think many people have realised the impact of them going elsewhere for so long and now they are coming back. There is certainly a lot more retail activity now.
“The weekend has gone really well for us. We have had a lot of interest in the things we wanted to promote, in particular our family activities, especially in the run up to the Easter holidays.
“We found that we had more people coming up the road from town than we usually do.
“These events are great for the city.”
Just because the weekend maybe over, it doesn’t mean residents cannot continue to enjoy discounts at some of the city’s best shops.
Residents can use their pink-coloured residents card all the year round to secure 10 per cent discounts in participating stores in The Eastgate shopping centre, Gloucester Quays and Kings Walk shopping centre.
Jason Smith, chief executive of Marketing Gloucester, said: “We were delighted to get all three shopping centres on board with the residents card. It makes it unique.”