The fairy tale is over for Cheltenham's Disney Store as it sets to close in January.
The shop in the Beechwood Arcade is understood to employ around 15 people.
Unsold stock will be sent to Bristol after it shuts on Saturday, January 8.
No one from the store was able to comment and the Disney Store's head office is closed for Christmas.
The Cheltenham closure comes after the international children's toy chain has shut up in Bath and will stop trading in its Hull branch in March.