BUTCHERS across Gloucestershire are already reporting a spike in trade amid the horse meat scandal and have issued a rallying cry to back British.
An investigation is under way after frozen food firm Findus became the latest company embroiled in the row. Some of its 'beef' lasagnes were found to in fact contain 100 per cent horse meat.
And it's led to many of the county's farmers and butchers expecting customers to take a long hard look at where they buy their meat, to make sure they can be certain about where it has come from.
The Citizen is today urging customers to Back our butchers now, supporting local, traditional businesses.
Farmer Steve Jones, from The Pludds in the Forest of Dean, who has 35 years of experience managing cattle herds, believes there is likely to be a shift in people's meat-buying mentality.
He said: "More and more people will start going back to their local butchers for their meat.
"People who get their meat from the supermarket don't know what they are eating.
"They should go to their butcher and ask where the meat comes from, if they don't get a straight answer, they should go to another butcher.
"I strongly believe our beef farmers should jump on this bandwagon and capitalise."
John Dyer, Over Farm's resident butcher, hopes the horse meat scandal will galvanise the buyers.
He said: "I hope people start to go back to their butchers. I have definitely sold more burgers this week than I normally do, so perhaps that tells you something.
"People are very inquisitive about their meat generally, they like to know where it all comes from."
Charles Mann, chairman of Gloucestershire's NFU branch has leant his backing too.
Writing on page 9 of today's Citizen, he said: "What can be done to restore confidence? While the politicians and FSA sort out the international mess, we at home can speak with our feet. Now is the moment to explore the opportunities provided by the local butchers' shops."