BUSINESS is booming as it seems people really are starting to believe in Gloucester.
The city has been listed in the top 20 towns for business in a Santander Town and City Index – a comprehensive study of the largest 74 cities in the UK and 32 London boroughs.
Overall, Gloucester ranks 18th among the country's elite.
Keith Rog, head of marketing and development at GFirst, which drives Gloucestershire Local Enterprise Partnership, said: "We are delighted that Gloucester was included in the top 20 UK towns and cities for business competitiveness.
"Over the last few years Gloucestershire LEP has been working with local businesses, education suppliers and other organisations to boost the local business environment.
"Improving skills, connectivity and well-being in the county is paramount for the LEP and we don't want to stop at 18th position so we will continue to work hard to move our areas even higher up the ladder."
The study, which was conducted by Professor Francis Greene of Birmingham Business School at the University of Birmingham, measures the UK's towns and cities based on their enterprise, talent, connectivity, costs and well-being.
Ivan Taylor, chairman of the Westgate Traders, said: "Businesses are looking for stability and stability is Gloucester.
"I think the city is lucky in where it is situated, we are right in the middle of a motorway hub. It is all about confidence and I think there are plenty of developments happening in Gloucester to make businesses confident."
The research scored Gloucester among the top cities in the well-being category, largely due to the number of local people employed.
Nationally, Cambridge emerged as the top town or city in the UK for its business competitiveness ahead of long-term academic rival, Oxford, with Edinburgh ranked third.