It is set to be a bumper day at the tills in Gloucestershire as Christmas shopping hits fever pitch.
It is expected to be one of the busiest days of the year so far on what has been dubbed "Mega Money Friday".
Barclays has estimated cash withdrawals will peak at 27,000 per second between noon and 1pm today on the busiest day for the country’s ATMs.
More than £1 billion will be withdrawn from their cashpoints as people shake off office party hangovers and get their last minute Christmas shopping done.
Tomorrow Marks and Spencer will hold a one day Christmas sale with discounts of 30 per cent amidst evidence High Street chains are struggling to attract customers.
Cheltenham town centre manager said it was a vital time for traders to cash in.
“Over the six weeks of Christmas, which includes the four before and the two after, many retailers have got to do a third of their year’s business,” he said.
“If it goes well during that time then brilliant, but if for any reason people don’t come out in their numbers, then it can have a serious knock-on effect.
“This is a vitally important time for our shops. So far it seems to be going well, so fingers crossed that continues.”