One hour of free parking is being offered to Citizen readers heading into Gloucester for post-Christmas shopping.
The newspaper has teamed up with Gloucester City Council to offer the free extra hour in any of the council’s 13 city centre car parks. All readers need to do is cut out the voucher in their Christmas Eve edition of the paper.
Councillor Paul James, leader of Gloucester City Council, said: “I really hope people take advantage of this offer to stay longer and enjoy more in the city centre after Christmas.
“The post Christmas sales are a favourite with many and we hope the voucher will help visitors to explore a little more of what the city has to offer.
“Once you have purchased a ticket for any of the city council car parks you will be able to take your time exploring what the city has to offer with the extra hour.”
Thousands of people are expected to pile into the city to take advantage of big sales.
Jason Robinson, centre manager of The Eastgate shopping centre, said: “To date feedback from the retailers and levels of footfall have been very positive.
“We anticipate that this will continue with post-Christmas sales, however a combination of retailers entering sale before Christmas and unpredictable weather conditions are making this more difficult to judge.”
Some retailers started their sales even before Christmas to cash in on ‘Mad Monday’ today which has seen people battle against strong winds and rain whilst picking up their last minute items.
Millions of shoppers across the country are expected to have spent some £1.24billion on their credit and debit cards by the end of today.
John Leggott, manager of menswear shop Hayden Taylor, in Westgate Street, said: “We’ve got a buy one get one free deal on our own brand shirts. We’re looking forward to a busy few days.”
Discounts of up to 70 per cent are expected at some retailers. One of the first retailers to open their doors will be Debenhams at 7am on Boxing Day.
Shopper Lisa Reynolds, from Abbeymead, who picked up last minute gifts from the department store, said: “I will be back in here on Boxing Day morning. I’m hoping the perfume will be discounted so I can stock up.”
Nicole Snape, founder of fashion website TheFashionPixie.com, said: “Savvy cash strapped consumers can take advantage of some post-Christmas bargains.”
She warned that the high street would face tough competition from online retailers, with sales starting on their websites during the evening of Christmas Day.