THE future's bright, the future's Gloucester.
That is the message emanating from the city's current crop of traders and those investing millions of pounds into developing the retail offer.
A new 10-screen Cineworld cinema opened at the £60million Gloucester Quays leisure quarter on Friday, following hot on the heels of Zizzi and Chimichanga restaurants, and before that Portivo Lounge and Ed's Easy Diner.
New businesses All Saints, The North Face and Real China are all set to open in the coming days.
News broke last month of plans to finally demolish the Golden Egg in King's Square as the first step in developer Stanhope's £55million revamp of King's Quarter, which will include a rejuvenation of Gloucester Bus Station. All the while a £34million development, including an £8million Morrisons supermarket, rolls on at the Railway Triangle, now known as Railway Park.
Paul James, leader of Gloucester City Council, said: "The Gloucester we see now looks very different to the city we saw 10 years ago. And the Gloucester you'll see in 10 years time will look different again.
"Over the next few years we will see a constant stream of new development in Gloucester. It is very exciting."
Martyn Chase, a Stanhope director, said it was a great time to be investing in Gloucester.
He said: "We are here because we believe in Gloucester. We are confident about the city. The demolition of the Golden Egg is the first step.
"There is plenty of interest from retailers already."
Gloucester Quays continues to go from strength to strength and has enjoyed one of its most successful years.
A spokesman said: "This is a fantastic time for Gloucester Quays Outlet, our dining and leisure quarter is continuing to grow with the recent opening of the 10-screen Cineworld Complex and Chimichanga and Zizzi opening its doors at the end of November.
"We are very excited about the future as our retail and leisure offering provides a key destination for residents in Gloucester, Forest of Dean and the Cotswolds to enjoy.
"Hot on the heels of the surge of November openings, we have All Saints, The North Face and Real China all planned to open in December."
Markets led by the Gloucester City Centre Community Partnership (GCCCP) have exceeded all expectations.
Barry Leach, chairman of the group, said: "We have built up a strong group of stallholders who have given us positive feedback on the events so far, all considering them worthwhile, friendly and well organised.
"It is clear that many people see the markets as a way of increasing economic and social activity on the Gate Streets.
"Early next year we will be sitting down and looking at how big a program we can deliver in 2014. Being a voluntary group much will depend on our resources. That said there is little doubt that a well organised, friendly, themed market program would receive strong support."